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商品編號: 9-812-031 出版日期: 2011/12/01 作者姓名: Applegate, Lynda M.;Kerr, William R.;Koll, Elisabeth;Lane, David 商品類別: Entrepreneurship 商品規格: 24p 再版日期: 2014/05/01 地域: China 產業: Insurance 個案年度: 2008 -
商品敘述:
Matt Bruno, founder and general manager of ReSource Pro, left his job working for a New York City-based insurance program shortly after the World Trade Center bombing and arrived in China. Initially he planned to teach English, but soon the entrepreneurial spirit of the country caused him to begin exploring opportunities. He returned to New York and talked his former boss into allowing him to start a back-office services firm for their insurance company clients, which grew into ReSource Pro. By year-end 2007, ReSource Pro employed 250 people, of whom only 4 were U.S.-based. With aggressive growth plans, Bruno began examining potential cities in China for expansion. After narrowing his list of potential expansion sites to the five Chinese cities of Chengdu (the capital of Sichuan Province), Jinan (capital of Shandong Province), Nanjing (capital of Jiangsu Province), Suzhou (Jiangsu), and Wuhan (capital of Hubei Province), he now had to make a final choice.
涵蓋領域:
Entrepreneurship;Location of industry;Service management;Talent management
相關資料:
Case Teaching Plan, (9-813-027), 9p, by Lynda M. Applegate, David Lane, Matthew Preble;Case Teaching Note, (5-813-137), 15p, by William R. Kerr, David Lane
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